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Paktor designing a dating app case study

Paktor designing a dating app case study

The business of love: dating app startups struggle against giants like Tinder and Bumble

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Capital Budgeting Approaches Methods of Capital Budgeting There are four types of capital budgeting techniques that are widely used in the corporate world — 1. Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. Timing of the expected cash flows — stockholders of Paktor Dating have higher preference for cash returns over years rather than years given the nature of the volatility in the industry.

Paktor Dating shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project. For example marketing managers at Paktor Dating often design programs whose objective is to drive brand awareness and customer reach. To overcome such scenarios managers at Paktor Dating needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

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